Imagine
the future.
ACT IN THE
PRESENT.
At 93-North we believe that
effective communication is inseparable
from a strong business strategy.
Your Challenges.
Needing to re-energize your brand to keep it relevant?
Striving to make sense of the fast moving world around us?
Looking to transform your business for long term success?
Our Playbook.
We offer the strategic business insights,
marketing and communications expertise
to grow your business today and
build your brand into the future.
WHY
​
For three decades, we have advised the influential, and have built what will influence.
​
We have vast experience working with
the biggest brands and story tellers to
balance the poetry and plumbing
needed to drive results.
JOURNEY
INSPIRATION
THREE DECADES
BUILDERS AT HEART
For 30 years, we worked with hundreds of companies and the biggest creative storytellers in the world to build their
business, develop strategies, and incorporate their thinking into the fabric of society.
Which got us thinking...
2018
A NEW DIRECTION
93-NORTH FOUNDED
We were founded on the aspiration of building companies that harness
accelerated trends, and guiding existing companies to capitalize on what lies next.
FOUNDATION
OUR PLAYBOOK
POETRY AND PLUMBING
We combine our creative expertise with our ability to build a solid marketing and communications foundation, to deliver results today and tomorrow, for cutting-edge start-ups and the world's largest companies.
​​
ACTION
FOCUSED ON
YOUR BUSINESS
TODAY + TOMORROW.
We bring a unique combination of business strategy, "outside-in" perspective, future-forward thinking, storytelling and brand marketing experience to help you create your brands future and take-action today.
WE ARE 93-NORTH
Chris Robichaud
Founder & CEO
“I started 93-North because I saw a void in the marketplace. There are some major technologies on the immediate horizon but very few people are really paying attention to the impact they could have on business and society.
For the past three decades, I have been blessed to have worked with the biggest brands and creative storytellers in the world to help them take the latest technology and incorporate it into the fabric of society. 93-North gives me a chance to use my experience, as well as my obsession with the future to build the next wave of companies that could change the fabric of what we know today.”
Chris Robichaud is a seasoned marketing, communications, and business strategist with over 30 years of experience leading transformative business initiatives. He has successfully built a leading global marketing agency, led award-winning campaigns, crafted compelling brand narratives, and driven significant business growth and transformation for some of the world's most renowned brands. As Founder and CEO of 93-North, he advises C-suite executives on strategies that drive growth and ensure long-term success in today’s quickly evolving world.
Robichaud has led transformations across industries including consumer brands, sports, entertainment, luxury, AI, blockchain, gaming, e-commerce, and social commerce. His expertise lies at the intersection of business strategy, market foresights, and brand building, helping clients develop clear, actionable roadmaps for sustained growth. Whether optimizing marketing and communications efforts, developing long-term business driving narratives, or guiding strategic investments, his insights help organizations unlock market opportunities and establish lasting competitive advantages.
As Co-CEO of PMK•BNC, part of IPG, he played a pivotal role in the agency’s rise to a top 25 global marketing and communications firm, overseeing a 400-person team across London, New York, and Los Angeles. His leadership helped drive award-winning campaigns for Audi, Pepsi, PlayStation, T-Mobile, Samsung Mobile, YouTube and American Express elevating their cultural relevance, global engagement, and business impact.
At 93-North, Robichaud and his team specialize in brand strategy, marketing transformation, and next-gen storytelling, ensuring brands don’t just react to the future—they shape it. From global enterprises to emerging disruptors, he remains at the forefront of high-impact marketing and communications strategies that elevate brands, engage stakeholders, and drive measurable growth.
A recognized thought leader, speaker, and author, Robichaud has written multiple white papers on the future of communications, brand storytelling, and the impact of generational and technological shifts. His insights continue to guide companies in navigating audience engagement and business transformation.
Aditya Rao
Strategy & Operations
Chris and I have worked together for nearly a decade. We've seen trends come and go. We've researched how history repeats itself. And we've designed our playbook to help our partners win during uncertain times.
There is poetry in the plumbing, and we're never afraid to roll up our sleeves and get to work.
Aditya (Adi) has a unique level of experience in seamlessly harmonizing the worlds of Creative Development, Strategy, Operations and Marketing together. Over the last 7+ years, he has worked with digital and consumer brands needing to adapt to changing trends in culture, technology, and audience diversity.
​Prior to 93-North, Adi also worked with Chris at PMK•BNC. Both worked hand-in-hand to grow the company's data analytics practice with a keen focus on identifying future trends and storylines that could be used to help brands solidify future communications plans up a decade out.
​Today, Adi continues to balance his creative and business passions by not only working with Chris at 93-North, but also developing his music career as an independent singer/songwriter. He has sung for and toured with Oscar and Grammy Award-winners in the past, but now is on the quest to make his own mark in the industry. ​
CONTACT
Interested in working with us?
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Want to learn more about our success stories?
​
Let's talk.
